Back to Bidders

Yieldlab

Features

Bidder Code	yieldlab	Prebid.org Member	yes
Prebid.js Adapter	yes	Prebid Server Adapter	yes
Media Types	display, video, native	Multi Format Support	will-bid-on-any
TCF-EU Support	yes	IAB GVL ID	70
GPP Support	check with bidder	DSA Support	yes
USP/CCPA Support	no	COPPA Support	no
Supply Chain Support	yes	Demand Chain Support	check with bidder
Safeframes OK	check with bidder	Supports Deals	yes
Floors Module Support	yes	First Party Data Support	yes
User IDs	britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId	ORTB Blocking Support	no
Privacy Sandbox	check with bidder	Prebid Server App Support	yes

Bid Params

Name	Scope	Description	Example	Type
adslotId	required	Yieldlab Adslot ID	'12345'	string
supplyId	required	Yieldlab Supply ID. Please reach out to your account management for more information.	'12345'	string
targeting	optional	Key-Value Targeting	{ 'key1': 'value1', 'key2': 'value2' }	object
extId	optional	External Id	'abc'	string
iabContent	optional	Object of content information, see IAB Content Object for details. It will override the content object passed in First Party Data	{ 'id': 'foo', 'title': 'bar' }	object
customParams	optional	Custom parameters to append to the query string of the bidding endpoint.	{ 'param': 'value1', 'param2': 'value2' }	object

IAB Content Object

Yieldlab supports passing the IAB content object according to section 3.2.16 of the OpenRTB 2.6 specification. The following attributes are supported, and all of them are optional:

• id
• episode
• title
• series
• season
• artist
• genre
• album
• isrc
• producer
  • id
  • name
  • cattax
  • cat
  • domain
• url
• cattax
• cat
• prodq
• context
• contentrating
• userrating
• qagmediarating
• keywords
• livestream
• sourcerelationship
• len
• language
• embeddable
• data
  • id
  • name
  • segment
    • id
    • name
    • value
    • ext
• network
  • id
  • name
  • domain
• channel
  • id
  • name
  • domain

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

hb_pb_yieldlab	hb_bidder_yieldlab	hb_adid_yieldlab
hb_size_yieldlab	hb_source_yieldlab	hb_format_yieldlab
hb_cache_host_yieldl	hb_cache_id_yieldlab	hb_uuid_yieldlab
hb_cache_path_yieldl	hb_deal_yieldlab

Back to Bidders