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Displayio

Features

Bidder Code	displayio	Prebid.org Member	no
Prebid.js Adapter	yes	Prebid Server Adapter	no
Media Types	display, video	Multi Format Support	check with bidder
TCF-EU Support	yes	IAB GVL ID	none
GPP Support	check with bidder	DSA Support	check with bidder
USP/CCPA Support	yes	COPPA Support	check with bidder
Supply Chain Support	check with bidder	Demand Chain Support	check with bidder
Safeframes OK	yes	Supports Deals	check with bidder
Floors Module Support	check with bidder	First Party Data Support	check with bidder
User IDs	none	ORTB Blocking Support	check with bidder
Privacy Sandbox	check with bidder

Note

Before configuring the display.io adapter you must reach out your account manager from display.io team (or send a request to contact@display.io) for approval and setup steps.

Bid Params

Name	Scope	Type	Description	Example
siteId	required	Number	SiteId and PlacementID are your inventory IDs on the display.io platform (please ask your Account Manager for your site and placement IDs).	7753
placementId	required	Number	SiteId and PlacementID are your inventory IDs on the display.io platform (please ask your Account Manager for your site and placement IDs).	5375
adsSrvDomain	required	String		“appsrv.display.io”
cdnDomain	required	String		“cdn.display.io”
renderURL	optional	String		“https://cdn.display.io/webis/webis-prebid.min.js”
pageCategory	optional	String	Comma-separated list of IAB content categories that describe the current page or view of the site, list of available values.	“pageCategory1, pageCategory2”
keywords	optional	String	Comma-separated list of keywords describing the content.	“keyword1, keyword2, keyword3”
custom	optional	Object	User-defined targeting key-value pairs. custom applies to a specific unit.	{headerTextColor: "red", fixedHeaderSelector: '.site-header'}
custom.headerText	optional	String	Ad container header text. By default, text is “Scroll to continue with content”. Limited to 50 characters.	“Our awesome advertisement”
custom.headerTextColor	optional	String	Ad container header text color, “white” by default	“#2196f3”
custom.headerBackgroundColor	optional	String	Ad container header background color, “black” by default	“#fff”
custom.adContainerBackgroundColor	optional	String	Ad container body background color, “transparent” by default	“#000”
custom.fixedHeaderSelector	optional	String	In case your webpage has a fixed header – the header Id attribute or header class attribute should be defined as a value for parameter fixedHeaderSelector.	“.site-header”

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

hb_pb_displayio	hb_bidder_displayio	hb_adid_displayio
hb_size_displayio	hb_source_displayio	hb_format_displayio
hb_cache_host_displa	hb_cache_id_displayi	hb_uuid_displayio
hb_cache_path_displa	hb_deal_displayio

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